Recently one fine afternoon I took a lovely boat ride to Magnolia near Al Qasr Madinat Jumeirah questioning why I was going to a super saloon launch when I was a hard core super car or SUV chick. Partly it was because the people at Aston Martin in UAE are just super delightful – adore them and the PR company has awesome media relations team unlike the PR agencies of some of the other luxury brands and it was afterall a global unveiling of an Aston Martin
Now most people who follow my car adventures know I absolutely love the DB series already but when CEO of Aston Martin, Dr Andy Palmer unveiled the luxury British brand’s stunning new Lagonda super saloon, it was breathtaking and left me stunned. I think I would have taken a hundred selfies if I wasn’t gaping so much.
The Lagonda, built in a strictly limited small series initially only for customers in the Middle East, will be known as the Lagonda Taraf in this market.
The return of Lagonda follows in the wake of other headline-grabbing projects by Aston Martin in recent years such as the creation of the One-77 hypercar, V12 Zagato and last year’s CC100 Speedster Concept.
Based on the brand’s almost infinitely flexible VH architecture, the new saloon draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fibre body panels.
Like most super brands, This is hand-built by the finest craftsmen and women at Aston Martin’s manufacturing facilities in Gaydon, Warwickshire, in a dedicated building previously given over to the creation of the One-77 hypercar.
The new super saloon is being offered for sale by invitation only with precise pricing details remaining confidential….I’m inclined to scrub up, dorn my high heels and head to their showroom pretending to be a buyer – wish they didn’t know me as a petrol head luxury journalist but I guess with some large shades I can pull off a diva infused personality.