Author Archives: Shereen Shabnam

New Peugeot 3008 named Public Car of the Year 2018

11 Wednesday Apr 2018

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  • The French Lion brand reigns supreme at the Middle East Car of the Year Awards
  • The prestigious award marks the 41st win for Peugeot’s most celebrated SUV

The new PEUGEOT 3008 scooped the “Public Car of the Year” award at 2018 Middle East Car of the Year, which was held last week in Abu Dhabi. This admired trophy joins a series of 40 prizes the new PEUGEOT 3008 has already won globally. The French automaker’s popular car was declared winner through online public voting, garnering a total of 75,967 votes.

Commenting on this occasion, Cedric Zayoun, M.D., PSA Groupe GCC said: “We’re very proud to have won the Public COTY 2018. People’s opinions matter and this very award represents people’s choice of a car that integrates safety, performance, technology and style. We stressed the importance of the GCC region amongst potential markets for Groupe PSA upon inaugurating our first regional office in Dubai last year. Ever since, we have been channelling our efforts to meet the expectations of the GCC residents. Securing the Public Coty award is another milestone in the brand’s success story which underpins PEUGEOT’s innovative position in the SUV segment.”

The new Peugeot 3008 represents the brand’s highly technological expertise embodied in the latest generation PEUGEOT i-Cockpit®, a novel concept that has rewritten the book on the car cockpit. The large 8” touch-screen resembles a tablet installed in the centre of the dashboard and is equipped with capacitive technology for greater reactivity and practicality. It is accompanied by six elegant piano-key “toggle switches” – giving direct and permanent access to the main control functions: radio, climate control, navigation, vehicle parameters, telephone and mobile applications.

The Public Car of the Year 2018 has been hot-weather tested in the region. With an engine range that is both powerful and parsimonious, the new PEUGEOT 3008 features a 1.6L Turbo, 165hp engine and 6-speed automatic gearbox that give ultra-low consumption with a torque of 240N.m at 1400 rpm. The new PEUGEOT 3008 also meets the need to stay connected at the wheel and to be able to navigate calmly and peacefully, reflecting the latest technologies of Peugeot like Mirror Screen, wireless smartphone charging and 3D connected navigation.

The new PEUGEOT 3008 is also the first SUV to win the European Car of the Year 2017 since the creation of the trophy in 1964. It is also the fifth PEUGEOT vehicle named European Car of the Year, following the 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969.

 

SKODA UAE Launches the All-new and Innovative KODIAQ

11 Wednesday Apr 2018

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Skoda Kodiaq copy

  • The KODIAQ is SKODA’s first 7 seater SUV
  • Features include state-of-the-art infotainment system, cutting edge connectivity and “Simply Clever” solutions
  • Spacious interior and powerful crystalline design

SKODA UAE introduces the new SKODA KODIAQ, a highly versatile addition to the mid-size SUV segment. With its impressive design, functionality, spacious interior, advanced connectivity and assistance systems, the KODIAQ makes a strong statement.

Its sleekly cut crystalline angles, extensive off-road capabilities and enhanced safety features, affirm that the KODIAQ is a definitive expression of precision. Comfort is another factor that has definitely not been overlooked. All of the controls are within reach of the driver’s fingertips and the car’s equipment presents convenience in every measure.

Its bold design encompasses several distinctive characteristics such as extra leg room, special features on the front and rear seats, ergonomically placed functions, excellent workmanship   and the largest boot in its class to fit all your precious cargo. The finely tuned chassis with optional Dynamic Chassis Control, combined with the solid steel body and completely soundproofed interior provide an ideal environment for passengers. You are always connected with the KODIAQ as its top of the line infotainment system consists of a 9.2” screen, 64 GB of storage, DVD and optional LTE module for high-speed internet access. The Wi-Fi hotspot allows passengers to browse the internet, stream music or view their emails while on the go.

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The truly dynamic driving experience delivers powerful performance with low fuel consumption. Owners can choose from two different turbo engines, a 1.4 turbo engine with 150 horsepower or the 2.0 turbo engine with 180 horsepower. The 1.4 is the first ever 1.4 turbo engine 4×4, 7 seater. The KODIAQ is also the first model by SKODA to offer the new dual clutch transmission for engines with high power and torque.

The KODIAQ is undoubtedly the perfect companion to meet the demands of daily life. It incorporates several elements of SKODA’s “Simply Clever” philosophy which facilitates accessibility, efficiency and provides a user-friendly atmosphere whether you are driving the car or just along for the ride.

Mohammed Al Dhaheri, General Manager SKODA noted, “True to its name – the KODIAQ is up for any challenge. Derived from the Kodiak bear, which inhabits the Kodiak Archipelago in Alaska, this car is a testament to automotive strength both on and off-road. As the brand’s first large SUV, the agile KODIAQ is presenting a totally new experience for our customers, unlike anything else we have ever created. The striking design is modern and appealing while its technology enables you to always stay within reach and its spacious interior provides for added comfort at all times. Whether you are tackling the everyday drive, or unwinding with a long road trip – the KODIAQ is a safe and reliable choice.”

The new KODIAQ is now available to order in the UAE, with a starting price of 110,000 AED including VAT. For further information on the entire SKODA model range and to discover more about the brand’s many exciting products and services, visit the SKODA UAE showrooms in Dubai and Al Ain or simply explore the world of SKODA at www.skoda-uae.com.

 

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Lincoln MKZ Named Region’s Best Mid-Sized Executive Sedan at Fifth Annual Middle East Car of the Year Awards

10 Tuesday Apr 2018

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The new Lincoln MKZ has been named the region’s best Mid-Sized Executive Sedan at the fifth annual Middle East Car of the Year awards.The awards, now in their fifth year, are the most coveted automotive awards in the region, combining the expertise and experience of 16 leading motoring journalists from the GCC and Levant, who work through a multi-stage nomination and scoring process to arrive at their list of winners.

“It’s an absolute honour to have the MKZ’s remarkable intuitive technology, effortless performance and distinctive design recognized by the panel of jurors,” said Alex Schaeffer, Director, Lincoln Middle East. “Our customers look for three attributes in a luxury midsize sedan – effortless technologies, a beautiful design that is crafted with attention to detail, and a vehicle that has impressive power that makes it a pleasure to drive. We are extremely proud of the MKZ and how it has resonated with our customers around the Middle East.”

The redesigned MKZ is designed for those looking for something different in the luxury market. From the 20 speaker Revel Audio system to Presidential Series with designer materials like Alcantara, drivers can relish in one of the most exciting vehicles in its segment.

The MKZ is also designed to excite both the driver and passengers. Semi-autonomous driver assist features help reduce the pain points in driving; adaptive cruise control with stop-and-go functionality will automatically slow the car down in traffic, and resume higher speeds once it clears; an auto hold feature keeps the car at a complete stop without the driver having to keep their foot on the brake pedal, while available enhanced park assist will help drivers into parallel or perpendicular parking spaces. Effortless performance comes courtesy of the 3.0-litre twin-turbocharged engine which produces up to 400 horsepower when coupled with an intelligent all-wheel-drive system.

Dynamic Torque Vectoring helps improve cornering agility without compromising ride comfort, while the available Lincoln Drive Control allows for adapting suspension dynamics, noise control, power steering and gear ratios all on the drivers terms.

 

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BEST CARS OF THE REGION AWARDED AT 5th MIDDLE EAST CAR OF THE YEAR AWARDS (MECOTY) 2018

09 Monday Apr 2018

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The world’s leading car brands took centre stage at the recently concluded, fifth edition of the Middle East Car of the Year (MECOTY) awards, which was held last week on 2nd April 2018, at ADNEC, Abu Dhabi, UAE.

The invite-only ceremony was attended by top executives of all major automotive brands from across the region and several dignitaries, including guests all the way from Japan, USA, Korea, UK, and Germany.

The night’s leading winners were Volvo EMEA and PSA Groupe (Peugeot) winning the prestigious Jury & Public COTY awards respectively, whilst top brands, including; Audi, Ford, Volkswagen, Jaguar, Land Rover, Mercedes, Honda, Toyota, Lincoln, GMC, Chevrolet, Lamborghini, Hyundai and KIA were among the winners announced in an exciting and stunning gala awards night.

The nominees underwent a stringent multi-stage voting process, spanning over 10 months, by a select panel of 16 judges, who are handpicked to represent their respective countries, including; UAE, Kuwait, Oman, Egypt, Bahrain, Lebanon, Jordan & Saudi Arabia.

“Five years since their inception and the MECOTY awards continue to serve as the region’s most comprehensive platform of automotive experts, and we, at Ford, are thrilled to be recognized each year,” said Chris Probert, Marketing Communications Director, Ford Middle East & Africa. “With the F-150 Raptor and the Mustang GT350 winning top spot in their respective categories, this is testament to the great legendary vehicles that we continue to bring to our customers. Both models enjoy a rich heritage and unmatched passion for performance that continue to go from strength to strength each year.”

Winning a MECOTY award is a testament for manufacturers that proves that their models are in line with the regional consumer needs and re-affirms their commitment of providing world-class vehicles and services to the Middle East region, one of the largest car markets globally.

“We are delighted to receive these prestigious awards for the XC60 and XC40. The way they have been received by journalists and consumers across the region, as well as by the MECOTY jury panel, is truly encouraging for Volvo Cars as a brand. The Middle East is one of our key markets and this shows us that we are on the right track.” – Jesus Fernandez de Mesa, MD, Volvo Cars EMEA Importers. 

Peugeot’s latest SUV, 5008, which won the coveted ‘Public COTY’ award, claimed 16.3% of the 70,000+ votes received from around the world, further cementing its market position, as a brand that resonates with the regional consumer’s expectations, shortly after opening their first regional office in the Middle East.

Commenting on this occasion, Cedric Zayoun, M.D., PSA Groupe GCC said: “We’re very proud to have won the Public COTY 2018. People’s opinions matter and this very award represents people’s choice of a car that integrates safety, performance, technology and style. We stressed the importance of the GCC region amongst potential markets for Groupe PSA upon inaugurating our first regional office in Dubai last year. Ever since, we have been channelling our efforts to meet the expectations of the GCC residents. Securing the Public COTY award is another milestone in the brand’s success story which underpins PEUGEOT’s innovative position in the SUV segment.”

Audi, which holds the records for the most number of wins over the past editions, witnessed another successful night, by winning three MECOTYs and being recognised as the leader in its competing classes.

“It was a great pleasure and honour to be recognised by the MECOTY jury with three wonderful awards for the Audi brand. The TT RS, RS 3 and the Audi S5 were all celebrated winners in their respective classes and show the success of the Audi Sport brand and our the premium performance models in the Audi range. With many more innovative new models to come this year, we are already looking forward to the next year’s MECOTY awards to hopefully continue our story of success.” – Enrico Atanasio, Brand Director, Audi Middle East. 

“MECOTY’s fifth consecutive edition is truly a milestone achievement. We congratulate all the winning manufacturers, and thank the supporting authorities, media, voters and of course, our jury members for their support.’’- Saaed Al Marzouqi, CEO, Custom Events, LLC. 

Ford Scoops up Two Wins at Fifth Annual Middle East Car of the Year Awards Ceremony

05 Thursday Apr 2018

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  • Mustang Shelby GT350 named Performance Coupe of the Year
  • F-150 Raptor secures Truck of the Year
  • Second award in a week for the F-150 Raptor, having earlier secured Wheels magazine’s Pickup of the Year

The Ford F-150 Raptor and Mustang Shelby GT350 have earned top honours during the prestigious Middle East Car of the Year (MECOTY) awards, held in Abu Dhabi earlier this week.

The Shelby GT350 collected honours as Performance Coupe of the Year, and the all-conquering F-150 Raptor crushed its opposition to be named Truck of the Year.

The awards, now in their fifth year, are the most coveted automotive awards in the region, combining the expertise and experience of 16 leading motoring journalists from the GCC and Levant, who work through multi stage nomination and scoring process to arrive at their list of winners.

“We’re thrilled to see two of the most exciting and dynamic vehicles we produce excel in the MECOTY awards this year,” said Chris Probert, Ford Middle East and Africa Director of Marketing Communications. “The Shelby GT350 is an incredible performance coupe, with a track ready chassis and high-revving 534 PS V8 engine, while the F-150 Raptor continues to be the region’s favourite out-of-the-box performance truck for off-road extremes. Both models embody Ford’s passion for performance and resonate with millions of fans around the world.”

The Shelby GT350 badge has been associated with the Ford Mustang since 1965 – and has become synonymous with high performance road and track driving ever since. The current model develops its enormous horsepower and 582 Nm torque from a 5.2-litre flat plane crank V8 (known as the Voodoo) – the most powerful naturally aspirated road-going engine in Ford history. With a redline of 8250rpm, it is also the highest revving production V8 Ford to date.

The Shelby GT350’s dynamic and adrenaline-fueled ride comes courtesy of the MagneRide Damping System, while an aluminum strut brace and coolers for the engine oil, transmission and differential all help the car to perform at its best.

The sporty interior is trimmed with aluminum, alcantara and leather. Recaro sports seats hug the driver and passengers with a mix of carbon weave cloth and Miko sueded cloth to help hold them firmly in place turn after turn.

Ford’s all-conquering F-150 Raptor added another award to its growing trophy cabinet. The purpose built off-road machine gathered the MECOTY Truck of the Year award, having been named Dubai-based Wheels magazine’s Pickup of the Year just a week earlier.

Based on the backbone of America’s best-selling truck for the past 41 straight years, the 2017 F-150 Raptor saw the introduction of a high strength aluminium body and second generation, high output 3.5-litre twin-turbo EcoBoost engine with 10-speed transmission.

Use of advanced materials saw its weight drop up to 227 kilograms over its predecessor, while the 421 PS engine with its 678 Nm torque boosted its on- and off-road performance. A new four-wheel drive system, 10-speed transmission, torque on demand transfer case and all-new Terrain Management system gives the Raptor its incredible off-road capability, while its FOX Racing Shox with 9-stage bypass damping with 48mm more suspension travel helps improve its monstrous capability beyond the pavement. Massive, second generation BFGoodrich K02 tyres with beadlock capable wheels are also designed for serious off-road work.

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Volvo XC60 wins Middle East Car of the Year 2018

04 Wednesday Apr 2018

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New Volvo XC60 - T6

The Swedish Carmaker Scoops Two Additional Category Awards for the XC40 and XC60.

The new Volvo XC60 has been named Jury Car of the Year by MECOTY’s jury panel at the annual MECOTY award ceremony, held in parallel with the Abu Dhabi International Motor Show, further adding to Volvo’s growing list of accolades.

The XC60 also received the Midsize Premium SUV award, while the XC40 won in the Small Premium SUV category.

“We are honored and pleased to accept these prestigious awards”, said Jesus Fernandez de Masa, Managing Director at Volvo Cars EMEA Importers. “The MECOTY award as well as both SUV category awards prove that Volvo Cars have the right design, performance and connectivity that appeal to the customers of the Middle East, a key market for us.”

The XC60 also took home the prestigious North American Utility Vehicle of the Year award earlier this year in addition to the World Car of the Year 2018 at the New York Auto Show. The XC40, on the other hand, was named European Car of the Year at the Geneva Motor show a few weeks earlier.

In the new XC60, Volvo’s City Safety Autonomous Emergency Braking system has been enhanced with steering support for when automatic braking alone may not help avoid a potential collision. In addition, Oncoming Lane Mitigation with Steer Assist, which helps mitigate head-on collisions and Blind Spot Information System (BLIS) with Steer Assist functionality have also been added to reduce the risk of lane-changing collisions.

The XC40 is the first model on Volvo Cars’ new compact modular vehicle architecture (CMA), which will underpin all upcoming cars in the 40 Series, including fully electrified vehicles. Co-developed together with Geely, CMA provides the company with the necessary economies of scale for this segment.

The company also reaffirms its commitment to electrify all Volvo Cars launched from 2019. Hybridized as well as pure electric powertrain options will be offered and the XC60 is already available with Twin Engine. Driver assistance and safety features on both cars include the Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert with brake support and a 360° Camera that facilitates maneuvering the car into tight spaces.

Currently in its 5th run, MECOTY is the automotive industry’s most prestigious accolade in the region, with each vehicle tested by a panel of the region’s top automotive journalists on ten separate scoring parameters.

#MECOTY #XC60

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Hyundai Launches New-Generation Accent in Africa and Middle East Markets

03 Tuesday Apr 2018

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All-new Accent (Image 5).jpg

Hyundai has officially launched the fifth generation of its popular Accent small car in Africa and Middle East markets, building on the strengths of previous models with Hyundai’s latest design and engineering innovations while also maintaining Accent’s unbeatable value proposition for buyers.

Highlights of the new model include a completely new exterior design and comfortable high-tech interior. More efficient powertrains deliver an outstanding combination of performance and fuel economy, with a choice of 1.4-liter or 1.6-liter engines, including a diesel available in some markets, matched to a six-speed transmission in either manual or automatic.

Other advances include reduced cabin noise and remarkably improved driving dynamics, both helped by a stronger bodyshell, and a selection of the latest safety and convenience features offered either as standard or as options. The All-new Accent is also slightly longer and wider than the previous model, including an increased distance between the front and rear wheels, giving occupants more leg and shoulder room.

“This new model makes several key improvements on the previous Hyundai Accent, which was already an excellent car and very popular with customers,” said Hyundai’s Head of Operations for Africa and the Middle East, Mike Song. “Design and engineering are completely fresh, ensuring a car that looks superb, is enjoyable to drive, with high levels of safety, and will be economical to own.”

The design of the new Accent exhibits confidence and sophistication, delivering a new interpretation of Hyundai’s design language. This includes Hyundai’s signature cascading grille – a design element being introduced across the brand’s product range. The grille is flanked by wraparound headlights and optional LED signature daytime running lights, while sharp character lines run the length of the car to the slim LED wraparound tail lights.

Accent’s interior continues the modern, confident, sophisticated theme of the exterior. A driver-oriented layout with intuitive controls combines with improved interior roominess, high-quality materials and premium technology features. Premium, soft-touch materials in key points create an inviting and comfortable environment for the driver and passengers.

A wide instrument panel prominently features a standard backup camera system via the touchscreen LCD display. Beneath the screen, the control panel is laid out in a horizontal design with buttons and controls logically grouped by function. Other convenience features available include a proximity key with push button start, dual USB charging, and auxiliary input jacks.
Standard safety features include electronic stability control, traction control and anti-lock brakes, as well as emergency stop signal, which automatically flashes the brake lights when the driver brakes heavily. Available options include a six-airbag system, static bending headlights to provide better illumination of the road through corners, and auto cruise control.

The body is stronger than the previous model, with torsional rigidity improved through the increased use of advanced high strength steel and structural adhesives. The New-generation Accent features several improvements to the front side members and inner side sill for improved collision protection. The front crumple zones have been increased, front side airbags have been upgraded, and reinforcements have been added to improve the car’s collision energy management performance, especially in small overlap crashes.

“The New-generation Hyundai Accent includes many of the latest auto innovations available, immediately setting a new benchmark for its segment,” said Mike Song. “It offers something exceptional to car buyers, and will continue the Accent success story.”

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INTERNATIONAL MOTOR SHOW ABU DHABI 2018 RETURNS FOR A THRILLING THIRD EDITION

25 Sunday Mar 2018

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RAM

Preparations are in full swing for the highly anticipated third consecutive edition of International Motor Show Abu Dhabi (IMSAD) 2018, which is set to return from 05 April – 07 April 2018 at ADNEC, Abu Dhabi, UAE.

The show has shifted to bigger halls to accommodate the growing number of exhibitors. Apart from returning exhibitors such as; GMC, Subaru, Chevrolet, Nissan, Infinity and Renault, participating for the first time will be Mercedes, Toyota, Lexus, Ford and Borgward as well. Also exhibiting will be Dubai and Abu Dhabi police departments, while Yas Marina Circuit will also be joining the line-up of exhibitors.

“Abu Dhabi is the biggest car market in the UAE and the third edition of IMSAD will ensure that it maintains that position. We look forward to delivering a unique experience for all.” – Saeed Al Marzouqi, Chairman, Custom Events, LLC.

With several manufacturers planning regional launches, the show will serve as a first quarter ‘sales booster’ and provide a unique opportunity for visitors to purchase new vehicles through exclusive ‘IMSAD -ONLY’ offers and take advantage of special discounts, customized payment plans, special bank and insurance rates, all on the show floor.

‘’IMSAD is a great platform to showcase our latest range of products, new launches and exclusive offers. We will be launching for the first time in Abu Dhabi market a host of very exciting products – Bolt EV, Corvette ZR1, Tahoe RST and Malibu Sport. We will also showcase our brand new models – Equinox and Traverse. For the first time we will be inviting our finance partners  ADIB & AL Hilal Insurance to provide our visitors a complete ownership package.’’ – Ayman Al Bijawi, Director  Sales & Marketing, Chevrolet, Bin Hamoodah Auto, Abu Dhabi, UAE.

Happening concurrently, the 4th Custom Show Emirates will showcase the latest in auto customization products and services, feature international pavilions and showcase several new and exciting activities such as; Toyota Obstacle Course, Airbrush Zone, Live Welding & Leather works, 4×4 Drifting, Saloon Drifting, Stunt Driving, Kids Garage, Engines Battle, Bikers Build-Off, King of Mechanic, RC Arena, Dyno Zone and much more to keep the adrenaline pumping for the visitors.

“International Motor Show Abu Dhabi & Custom Show Emirates are the perfect platforms for us to showcase our ahead-of-the-curve and locally developed Toyota SUV Xtreme line-up. Consisting of three different models including the FJ Cruiser, Land Cruiser and Fortuner, we will exhibit the unmatched capabilities of the legendary off-roaders and give our stand visitors the chance to experience our Xtreme line-up in action on the two-obstacle courses; ‘Axle Twister and Stability’, where these obstacles simulate the SUVs’ ability to conquer the most difficult dunes smoothly and effortlessly.’’ – Saud Abbasi, Managing Director Toyota, Al Futtaim Motors, UAE.

With its impressive line-up of international exhibitors and ‘action packed’ schedule of onsite activities, the event promises to give cars and bikes enthusiasts; an experience like never before.

“We are bringing the 3RD International Motor Show Abu Dhabi and the 4THCustom Show Emirates, both under one roof. It is biggest automotive event in the history of the capital.’’ – Nasser Taqi, Partner, Custom Events, LLC.

The 3rd International Motorshow Abu Dhabi 2018 (IMSAD) will run from 10 AM – 10 PM, 05 March – 07 Aril 2018 at ADNEC, Abu Dhabi, UAE.

Tickets are priced at 55 AED and will be available for sale at the venue.

Arabian Automobiles opens Sharjah’s first INFINITI Center with fully integrated service facility

16 Friday Mar 2018

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(AAC) INFINITI Sharjah Center Opening - 12 March (2).jpg

Supporting customers throughout every stage of the car purchasing and ownership experience in line with the brand’s focus on expanding its dealer network

Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah and the Northern Emirates, officially opened its new INFINITI Center on Sheikh Mohammed Bin Zayed Road in Sharjah on 12th March 2018. The new center is part of Arabian Automobiles’ wider expansion plans and has been established to cater to customers in Sharjah, Ajman and Um Al Quwain, strengthening the company’s presence and services in the Northern Emirates.

Michel Ayat, CEO of Arabian Automobiles, commented: “INFINITI is one of the fastest-growing brands in the automotive industry and we are delighted to be expanding its footprint across the UAE by opening Sharjah’s first INFINITI Center with a fully integrated service facility. Expanding INFINITI’s dealer network and building customer confidence is a prime focus for the brand, and in line with this strategy, our new center will allow us to support customers throughout every stage of the car purchasing and ownership experience in one location, offering them maximum convenience and high-quality services that they can trust.”

Since INFINITI’s UAE launch, Arabian Automobiles has opened a total of 5 showrooms in Dubai, Sharjah and the Northern Emirates, with the largest on Sheikh Zayed Road in Dubai.

The new INFINITI Center can accommodate up to 10 vehicles and includes a fully-fledged service facility, which means that customers can purchase INFINITI vehicles on site and also look after their ongoing maintenance at the same location. The center is strategically situated on the UAE’s main artery, Sheikh Mohammed Bin Zayed Road, providing easy access and ultimate convenience.

Arabian Automobiles has been recognised with a series of awards which acknowledge the company’s exceptional customer service standards. In May 2017, Arabian Automobiles was recognised as the leading National Sales Company in the INFINITI Middle East FY16 Quality Excellence Programme, making it the second year running that the company has secured the top honour. In the same month, Arabian Automobiles INFINITI was also awarded ‘Best Performing Brand’ in the automotive category of the Dubai Service Excellence Scheme by Dubai Economy, reflecting the company’s continuous focus on enhancing its operational excellence to improve customer service and satisfaction.

 

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RICHARD MILLE AND MCLAREN AUTOMOTIVE WILL REVEAL THEIR FIRST TIMEPIECE AT THE 88TH GENEVA INTERNATIONAL MOTOR SHOW

05 Monday Mar 2018

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Richard Mille and McLaren Automotive will present their rst Limited-Edition timepiece at the 88th Geneva Motor Show on March 7. With a focus on materials, details and design, the long-awaited watch from the partnership will incorporate design features from McLaren cars as well as lightweight technologies, re ecting the brands’ values whilst being both aesthetic and functional.

Both companies have a reputation for luxury and a strong desire to be at the cutting edge of technology while striving for excellence and rarity in everything they do. The two companies are relatively newcomers in their industries as McLaren Automotive was founded in 2010, and Richard Mille in 2001. Their respective growth and success is mainly due to the investment in their respective R&D divisions, allowing them to deliver innovative pieces.

The watch will be honouring one of the new McLaren models being introduced in Geneva on Tuesday March 6 at 10.45am CET. More information about the watch will be released on the March 7, 2018 at 15:00 CET.

 

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