Aerodynamic Performance – Aventador S



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By Shereen Shabanam

With the hills of Tuscany as the backdrop and in the company of fellow supercar motoring enthusiasts from around the globe over a few days, I recently tested the new Lamborghini Aventador S which has a new aerodynamic design, redeveloped suspension, increased power and new driving dynamics.

The ‘S’ is the suffix of previous enhanced Lamborghini models and defines a new benchmark for the V12 Lamborghini and indicates the new Aventador generation, redesigned to achieve maximum aerodynamic efficiency while accenting the Aventador’s complex, muscular dynamism.

According to Automobili Lamborghini Chairman and Chief Executive Officer Stefano Domenicali, the Aventador S has a visionary design, cutting-edge technology with driving dynamics that elevates the concept of super sports cars to a new level.

A more aggressive nose and longer front splitter redirect airflow for better aerodynamic efficiency, improved engine cooling and increased cooling to the radiators. Two air ducts in the side of the front bumper reduce aerodynamic interference from the front tires and optimize wake flow to the rear radiator.

The rear of the Aventador S is dominated by a black diffuser, available on request in carbon fiber, characterized by a number of vertical fins that amplify the airflow effects, reduce drag through pressure recovery and generate downforce. Three single exhaust outlets exit through the rear bumper.

During the drive, we learnt how the rear wing, movable in three positions depending on speed and drive select mode, optimizes the car’s improved overall balance, working with vortex generators created in the front and rear of the chassis’ underside that maximize air flow as well as assist in brake cooling.

With the Aventador S design, the front downforce has been improved by more than 130% over the previous Aventador coupé. When the wing is in its optimum position the overall efficiency at high downforce is improved by over 50%, and in low drag by more than 400% compared to the previous model.

The Aventador S is redeveloped around a ‘total control concept’ to provide a superior drive, ride and performance; every aspect of the car’s suspension and electronic control systems has been advanced, with the goal of particularly enhanced control and driving emotion.

Also interesting is the smart Lamborghini Dinamica Veicolo Attiva (LDVA) control unit that manage these systems in the car. LDVA is the new brain of the car, which receives real time and precise information on body motion via input from all sensors of the car and defines the best set-up of all active systems that guarantee the best vehicle dynamics in each situation.

The Aventador S is more agile with a reduced turning radius, ensuring higher performance in curves and making it easy to maneuver in town and at low speeds. On the tracks, I tried all four different driving modes: STRADA, SPORT, CORSA and the new EGO mode, which influence the behavior of the traction (engine, gearbox, 4WD), steering (LRS, LDS, Servotronic) and suspension (LMS).

STRADA stands for maximum comfort and daily use. SPORT provides a sporty, rear-wheel drive feel and CORSA is suitable for maximum track performance.

EGO is the new driving mode option. This provides several additional and individual set-up profiles, customizable by the driver’s preferred criteria for traction, steering and suspension within the STRADA, SPORT and CORSA settings.

In STRADA, the progressive damping is smoothed for better comfort and stability on rough roads. Torque is split 40/60 to the front and rear as standard: safe and stable with maximum adhesion, the car is easily driven and controlled.

In SPORT mode, the stabilizing effect of the Lamborghini Rear-wheel Steering allows up to 90% torque to the rear wheels for maximum sportiness and driving fun on curving roads. Driving precision and driver feedback is improved, while maintaining safety and without compromising on comfort.

While I drove mainly in SPORT mode, I tried the CORSA as well experiencing less intrusive dynamic and traction control intervention while maintaining driving precision and traction. In this mode, high levels of damping force maximize driver feeling and feedback from driver inputs including steering, braking and throttle.

Counter-phase steering is enhanced in high-performance situations and torque is balanced to both axles, with a maximum 20/80 split to front and rear for more neutral behavior and to maximize track-oriented performance.

The Lamborghini Aventador’s naturally aspirated twelve cylinder, 6.5 liter engine outputs an additional 40 hp over its predecessor, to a maximum 740 hp, with a 690 Nm of torque at 5,500 rpm. Acceleration from 0-100 km/h is reached in 2.9 seconds, with a top speed of 350 km/h. Transmission is provided by Lamborghini’s lightweight Independent Shifting Rod (ISR) 7-speed shifting system, providing robotized gear shifts in up to 50 milliseconds.

The Aventador S comes with new, specially developed set of Pirelli P Zero tires. Designed to optimize steering, traction, lane changes and braking efficiency, the tires are specifically designed to respond to the dynamic behavior induced by the Lamborghini Rear-wheel Steering, ensuring handling consistency and driver feedback.

With improved force generation from both front and rear tires, the Pirelli P Zero tires provide a higher lateral acceleration and reduce understeer characteristics. Carbon ceramic brakes are standard equipment for the Aventador S.

The training at the Mugello Circuit with the Aventador S enthralled the most seasoned supercar drivers and owners and the thrills on the tracks proved once again the brand’s superior road power that exudes only from a Lamborghini.

Arabian Automobiles opens Sharjah’s first INFINITI Center with fully integrated service facility


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Supporting customers throughout every stage of the car purchasing and ownership experience in line with the brand’s focus on expanding its dealer network

Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah and the Northern Emirates, officially opened its new INFINITI Center on Sheikh Mohammed Bin Zayed Road in Sharjah on 12th March 2018. The new center is part of Arabian Automobiles’ wider expansion plans and has been established to cater to customers in Sharjah, Ajman and Um Al Quwain, strengthening the company’s presence and services in the Northern Emirates.

Michel Ayat, CEO of Arabian Automobiles, commented: “INFINITI is one of the fastest-growing brands in the automotive industry and we are delighted to be expanding its footprint across the UAE by opening Sharjah’s first INFINITI Center with a fully integrated service facility. Expanding INFINITI’s dealer network and building customer confidence is a prime focus for the brand, and in line with this strategy, our new center will allow us to support customers throughout every stage of the car purchasing and ownership experience in one location, offering them maximum convenience and high-quality services that they can trust.”

Since INFINITI’s UAE launch, Arabian Automobiles has opened a total of 5 showrooms in Dubai, Sharjah and the Northern Emirates, with the largest on Sheikh Zayed Road in Dubai.

The new INFINITI Center can accommodate up to 10 vehicles and includes a fully-fledged service facility, which means that customers can purchase INFINITI vehicles on site and also look after their ongoing maintenance at the same location. The center is strategically situated on the UAE’s main artery, Sheikh Mohammed Bin Zayed Road, providing easy access and ultimate convenience.

Arabian Automobiles has been recognised with a series of awards which acknowledge the company’s exceptional customer service standards. In May 2017, Arabian Automobiles was recognised as the leading National Sales Company in the INFINITI Middle East FY16 Quality Excellence Programme, making it the second year running that the company has secured the top honour. In the same month, Arabian Automobiles INFINITI was also awarded ‘Best Performing Brand’ in the automotive category of the Dubai Service Excellence Scheme by Dubai Economy, reflecting the company’s continuous focus on enhancing its operational excellence to improve customer service and satisfaction.


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Richard Mille and McLaren Automotive will present their rst Limited-Edition timepiece at the 88th Geneva Motor Show on March 7. With a focus on materials, details and design, the long-awaited watch from the partnership will incorporate design features from McLaren cars as well as lightweight technologies, re ecting the brands’ values whilst being both aesthetic and functional.

Both companies have a reputation for luxury and a strong desire to be at the cutting edge of technology while striving for excellence and rarity in everything they do. The two companies are relatively newcomers in their industries as McLaren Automotive was founded in 2010, and Richard Mille in 2001. Their respective growth and success is mainly due to the investment in their respective R&D divisions, allowing them to deliver innovative pieces.

The watch will be honouring one of the new McLaren models being introduced in Geneva on Tuesday March 6 at 10.45am CET. More information about the watch will be released on the March 7, 2018 at 15:00 CET.


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  • A collection of 35 Bespoke Ghosts to be created in homage to the 1907 ‘Silver Ghost’
  • British Assay Office specially produced AX201 and ‘RR’ Hallmarks to authenticate lineage of the collection
  • 100% Pure Silver particles are infused into the hand-painted coachline
  • Copper detailing redolent of the ‘Silver Ghost’ engine bay is featured on the collar of the Spirit of Ecstasy

One motor car changed the course of automotive history. Today, the legend is re-told as Rolls-Royce Motor Cars proudly announces the creation of a collection of 35 model year 2018 Rolls-Royce Ghosts, created in homage to the original Silver Ghost’s achievement.

In 1904, a pioneering motorist, a brilliant entrepreneur and an intrepid engineer were united by a desire to succeed. Three years later, this success was recognised by the world’s media. An unfathomable challenge unprecedented of its time and legendary to this day, was completed by The Hon. Charles Rolls and Claude Johnson in Sir Henry Royce’s ‘Silver Ghost’. The car achieved a non-stop long distance endurance record of 14,371 miles. This challenge was to shape automotive and luxury history, creating a world-renowned benchmark for excellence in the process.

It was the twelfth 40/50hp chassis, completed with a Barker & Co 4/5 seater touring body, commissioned by Claude Johnson, then Managing Director of Rolls-Royce Limited that was quickly recognised for its ability to demonstrate the marque’s prowess. The ethereally quiet running of this extraordinary automobile and the silver paint with silver fittings, led Johnson to select this very car for high-profile competitive trials, bestowing the name, ‘Silver Ghost upon it.

In celebration of this extraordinary feat of engineering excellence, a special collection of model year 2018 Bespoke Ghosts will be created at the Home of Rolls-Royce in Goodwood, West Sussex. Thirty-five patrons of the marque will delight in a contemporary masterpiece of automotive history, as the Bespoke Collective of Rolls-Royce Motor Cars envisions the ‘Silver Ghost Collection’.

Speaking from the Home of Rolls-Royce, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “The extraordinary accomplishments of our marque’s founding fathers are honoured by the creation of this elegant ‘Silver Ghost Collection’. The Rolls-Royce Bespoke Collective masterfully weave the rich narrative of the original ‘Silver Ghost’ into just 35 motor cars, creating a contemporary homage to the original motor car. Today, our craftspeople and master artisans continue this legacy of excellence, creating unique motor cars that define luxury.”

The Rolls-Royce ‘Silver Ghost Collection’

Today, a Rolls-Royce motor car is the ultimate luxury, steeped in narrative, veiled in rarity. A Rolls-Royce Collection Car showcases the extraordinary talents of the Rolls-Royce Bespoke Design team; they are born collectables. These are future classics, destined for the lawns of the great international Concours d’Élégance.

Careful consideration has been paid to the defining features of this collection. References extoling the past are skilfully hand-crafted into Ghost’s interior and exterior, creating a contemporary homage which speaks as much of today’s great brand as the ‘Silver Ghost’ does of its day.

A solid sterling-silver Spirit of Ecstasy, the muse that has guided motor cars created by the marque since 1911, will hint at the pioneering heritage of this motor car’s forebear. A specially created Hallmark of AX201, the registration plate of the original ‘Silver Ghost’, will be marked on the base of each muse by the British Assay office, an honour reserved for few. Alongside the AX201 Hallmark, the Metal Fineness marks and the Assay Office town mark, a second unique ‘RR’ Hallmark, the eponymous badge of the marque, will act as the Sponsor’s Mark and authenticate its heritage.

A black-gold-plated collar enshrouds the base of the Spirit of Ecstasy, itself bearing the unique identity of this collection. An insert is crafted from hammered copper, in tribute to the copper extensively used in the engine bay of the original ‘Silver Ghost’. The copper, shaped, beaten and textured is engraved with the newly designed AX201 Hallmark.

Cassiopeia Silver, a complex Bespoke silver paint that incorporates both warm and cool tones, bathes the exterior of Ghost in a hue that echoes the silver paint of the original motor car. A Bespoke hand-painted coachline, applied by Rolls-Royce’s master coachline painter and taking eight hours to apply, is imbued with fine particles of 100% pure silver, adding to the provenance of this collection.

The face of the Model Year 2018 motor car is instantly recognisable as one of 35 in this collection. Black painted grille veins mimic the distinctive black grille of the ‘Silver Ghost’, while the fully-polished wheel centres encircled with ‘SILVER GHOST – SINCE 1907’ engraved on a Cassiopeia Silver backing, echo the fine details of the original car.

On opening the coach doors, accents of a specially created ‘Forest Green’ leather provide a nod to the original interior colour scheme. A newly designed silver tipped leather makes its Rolls-Royce debut, being incorporated onto the front and rear door panniers. Additionally, a silver onlay has been set into the open pore wood of the fascia and door cappings, flanking a solid silver ingot, hallmarked to allow reflection of this motor car’s great lineage.

Further reference to the ‘Silver Ghost’ is made via the collection’s clock, styled as an ingot of silver, engraved with ‘Silver Ghost Since 1907’ and once again marked with the distinguishing hallmarks of this collection. A peened solid silver encasement provides a decorative surface, reminiscent of the original dials of the ‘Silver Ghost’.

The tread plates proudly authenticate each motor car, engraved with the words ‘Silver Ghost Collection – One of Thirty-Five’, while the Rolls-Royce umbrellas, stowed in the doors of each motor car, are edged in a silver-coloured binding and have an open-pore Tudor Oak handle, with the end of the handle engraved to demonstrate its unique origins.

A Bespoke central console allows the patron to convey personal accoutrements, accommodating contemporary touring. A time-piece, sunglasses and accessories case is presented alongside a ‘Silver Ghost’ pen, shaped as the speedform of the car; clean, modern and streamlined.

As a finishing touch and to complete the collection, a rare and collectable Silver Ghost Hamper will continue Rolls-Royce’s romantic notion of the pinnacle in al fresco dining, proudly displaying a fusion of Bespoke Design with the finest craftsmanship.

2018 a new vintage year for Ghost

In addition to the beautiful Bespoke features enumerated above, the ‘Silver Ghost Collection’ also benefits from the several enhancements of the 2018 Rolls-Royce Ghost.

The most immediate of these is the bolder and more sculptured face of Ghost, reinforcing the decisive and dynamic character of Ghost. The grille frame is pushed further forward, producing a stronger sweep back into the front wings, to give the front of the car a more decisive character. More deeply set grille vanes underline the perception of power and dynamism, while the redesigned front bumper now features strongly horizontal lines. The perceived dynamism of the 2018 Ghost’s exterior is also enhanced by two completely new 21” wheel designs.

The owner’s enjoyment of Ghost’s cabin has also been enhanced through a suite of technological upgrades and acoustic advancements. Inspired by the acoustic engineering undertaken to make New Phantom ‘the most silent motor-car in the world’, the 2018 Ghost benefits from Rolls-Royce’s mantra to “take the best and make it better”, as it constantly strives for even the smallest improvements.

Additional sound dampening materials have been added to the doors, rear wings and luggage compartment. Working in combination with a new acoustic film fitted between the glass layers in the side and rear windows to further reduce noise entering the cabin, the results are most impressive.

A quieter cabin sets the stage for the most technologically advanced Rolls-Royce multimedia entertainment system. A totally new multimedia interface and larger screens for the rear passengers are only the start of the entertainment upgrades offered by Ghost this year. To add to the effortless experience, the new system now responds to natural speech rather than predetermined commands, whilst navigation is improved by the Real Time Traffic Information for 32 countries.

Entertainment and communication is also enhanced by Blue Ray; Digital Radio capability in more countries, including Satellite Digital Audio Radio Service for the United States market; a new ATM module linked to a 4G LTE standard antenna which will support significantly increased data transfer; enhanced USB and HDMI connections with the motor-car’s systems which also supports Miracast®, whilst three sets of Kleer headphones are supported over WiFi.


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Constantly connected: Continental is shaping the future of mobility


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Continental, the premium tyre and automotive manufacturer, is shaping the transformation of effectively turning cars into mobile devices. The company will demonstrate its latest automotive technology, enabling cars to be connected at all times, whether for phone calls, music streaming or keyless access, at a world premiere during the Mobile World Congress (MWC), from 26th February until 1st March, in Spain.

Starting this year, every new car in Europe will have to be equipped with an integrated SIM card enabling vehicles to make an emergency call at any time. Meanwhile, in the Middle East, the UAE has made significant inroads into the connected car sector, as the national telecommunications company, Etisalat, initiated the region’s first connected car deployment, installing small devices into cars, connected via a SIM card. A number of countries in the region have recently revealed long term economic plans including a heavy focus on diversification, whereby governments and investors are increasingly investing in a number of sectors – including technology.

“Smartphones, tablets and now cars –vehicles will soon be part of the connected world, and will have to blend seamlessly into users’ daily digital routines. We will demonstrate that having a seamless online connection and comprehensive cyber security is just as important as ensuring trouble-free integration of mobile devices and intuitive operation,” commented Helmut Matschi, member of the Executive Board at Continental and head of the Interior division.

A glimpse into the future: predictive connectivity

Continuous and high-quality mobile network coverage is crucial for drivers wanting to expand their digital lifestyles to the domain of driving. With many regions, including certain areas of the Middle East, still plagued by low bandwidths and high latency; broken off phone calls and interrupted music streaming are not uncommon. Continental has developed a predictive connectivity manager, which collects data on the network quality via crowdsourcing and uses this data to create a map of available mobile networks and their quality.

Based on the results the software can, for instance, notify drivers that their current phone calls will be terminated and advise them when the network quality will be good enough again to continue the call.

The all-rounder smartphone: keyless vehicle access

Solutions for intelligent vehicle access by means of virtual smartphone key are making car rental more convenient for customers and rental companies alike. Continental’s “Key as a Service” technology enables a rental experience with keyless vehicle access and engine start authorisation.

The core component of all Continental’s smart access systems is the virtual smartphone key, which consists of a tamper-proof data record. This key gains access only after successful one-time authentication, which is then sent to the smartphone via a wireless interface. For the Smart Device Integrated Access solution, the system uses multiple Bluetooth Low Energy modules in the vehicle to enable the authorised smartphone to be located from both inside and outside. As soon as an authorized virtual key is detected, the system issues permission to open the vehicle and start the engine.

Smartphones are also expanding vehicle technology

Another remote display option for vehicle data on the smartphone is the filling assistant function, which displays the current tyre pressure. In an app on their mobile devices, users can also activate personalised profiles such as seat position, air-conditioning settings and entertainment preferences.

To make sure that a flat battery does not stand in the way of diverse smartphone integration, Continental will also bring its Multifunctional Smart Device Terminal to the MWC 2018. The terminal enables wireless charging for smartphones via Bluetooth and NFC with the vehicle’s head unit.

No connectivity without security

To ensure sufficient system security as digitalization advances, Continental’s subsidiary Elektrobit – with its new family member Argus Cyber Security – is delivering multilayer end-to-end automotive cyber security solutions and services. These include intrusion detection and prevention, attack surface protection, health monitoring and management to safeguard the cyber security of vehicle fleets as well as wireless software updates.

Remote Vehicle Data: a powerful platform for connected vehicles

Continental’s Remote Vehicle Data (RVD) platform is the basis for innovative, connected services. The platform enables standardised access to manufacturer-specific vehicle data for numerous makes and models. RVD is aimed at vehicle manufacturers, car dealers, rental companies, fleet operators, repair workshops and insurance companies. The platform provides an end-to-end solution and integrates seamlessly into Continental’s modular cloud solutions for connectivity-based services.


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UAE Driving Culture: The ‘10 Golden Rules’


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Thomas Edelmann RoadSafetyUAE  Portrait 2.jpgThe UAE is making good progress in increasing road safety and in reducing the number of accidents, injuries and fatalities on our roads. In the last 10 years the number of fatalities could be reduced by 50% to 525 in 2017. Despite of these commendable achievements, many remarks are made with regards to the lack of a positive driving culture, often in the context of the UAE being a melting pot of residents with diverse backgrounds.

Several studies conducted in the UAE prove the fact that UAE motorist perceive high levels of dangerous driving and the lack of consideration for others. Behavior studies linked to the main killers on our roads uncovered a lot of behavior improvement potentials with regard to increasing the safety of motorists, their passengers and other road users.

“We asked ourselves what is the UAE driving culture, or better even: what should a positive UAE driving culture be? What would be the ingredients of such a driving culture?”, Thomas Edelmann, Managing Director of RoadSafetyUAE states. “We listened to many stakeholders involved in increasing road safety in our country, like Governmental Entities, the media, corporations and road users over the last couple of years. Over and over again the lack of a positive road culture was lamented. Based on available statistics about the main killers on our roads and on globally recognized pillars of road safety, we formalized our view of the ’10 Golden Rules’ for the desired positive UAE driving culture. We were not shy in using the words Golden Rules, as road traffic fatalities are an area of national priority (‘UAE Vision 2021’), and are recognized as the #2 killer in the UAE overall, and the #1 killer for kids below the age of 15 years. We need to change our driving culture with a sense of significant importance and urgency!”, he continues.



  1. Caring & Polite Behavior: Treat others like you want to be treated!
  2. Wear Seat Belts: Everyone & Always!
  3. Drive Defensively: Avoid taking risks!
  4. No Distractions!
  5. No Tailgating: Always keep the proper distance to the vehicle in front, in all weather conditions!
  6. No Speeding: Start every trip 10 minutes early!
  7. Use the indicator: Timely and before every maneuver!
  8. No Driving Under the Influence!
  9. Care for Pedestrians and Weaker Road Users!
  10. Teach Our Kids: Parents, Nurseries, Schools and Universities must protect our kids of today & nurture the next generation of caring and safe traffic participants!

We want to comment on some of these Golden Rules:

  • If we get the spirit/mindset of ‘ Caring & Polite Behavior’ established, it will solve all of the other shortcomings! It must be the umbrella and the foundation of a positive UAE driving culture.
  • ‘2. Wear Seat Belts: Everyone & Always!’ is clear and straight forward, as we still see 60% of fatalities (1-9/2017 Abu Dhabi) due to non-use of seat belts. In addition, many kids can still be seen without proper restraint systems. It’s the law! The holistic seat belt law came in force in 2017!
  • The Golden Rules ‘3-7’ address the most dangerous driving behavior linked to the main killers on our roads.
  • ‘8. No Driving Under the Influence!’ means all banned substances including prescription medicine. Dubai Police on their official website states this as the #1 cause of accidents in Dubai!
  • The same source labels ‘9. Care for Pedestrians and Weaker Road Users!’ as the #1 cause of death in Dubai.
  • We are particularly passionate about ‘10. Teach Our Kids’, as all involved stakeholder – including parents – must make sure to educate our children! We need mandatory curriculum content for all grades/years starting with Kindergarten all the way up to Universities. We need to protect or kids today and we must make sure that when the kids of today get behind the wheel in a few years, we have already established the correct positive safety habits with them!

We would like to invite the public to comment on these ’10 Golden Rules’ and to help us to fine tune those. We would like all stakeholders involved in improving the road safety in the UAE to embrace these ’10 Golden Rules’ and to share them with their respective audiences, over and over again.

RoadSafetyUAE created a dedicated topic on the on-line portal:


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The Alfa Romeo Sauber F1 Team reveals the C37


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The Alfa Romeo Sauber F1 Team has launched its new challenger, the C37, ahead of the 2018 Formula 1 championship.

The C37 looks different to last year’s C36 – on one hand, this is due to the new technical regulations, and on the other hand, because of the team’s new technical approach.

As the 2018 season is about to kick off, Frédéric Vasseur, Team Principal, says: “I am very much looking forward to the 2018 season, and to seeing Marcus (Ericsson) and Charles (Leclerc) on track. We have put lots of effort and hard work into the C37 over the last few months, and it is fantastic to be launching the new car today. I am convinced that Marcus and Charles form the perfect driver line-up, with one being an experienced driver and one a promising rookie. Marcus is going into his fourth season with us. He is a valuable part of the team, and we benefit from his experience and precise technical feedback. As for Charles, he has proven his talent in prior categories and deserves to be on the Formula 1 grid this season.”

“Our target ahead of 2018 is clear: We have to catch up with the field and continue improving our performance during the course of the season. We have put lots of energy and commitment into the development of the C37. I want to thank our partners and fans for their continuous support. The return of Alfa Romeo to Formula 1 sets another milestone in the team’s history, and I am proud that such a historical brand has chosen us for their return to the sport. We are eager to start the 2018 season as the Alfa Romeo Sauber F1 Team,” Vasseur continues.

Alfa Romeo’s comeback restores one of the great names that have gone down in the history of motorsport’s premium championship, Formula 1, and marks the return of the “Quadrifoglio”, the legendary badge that has appeared on Alfa Romeo’s top performance cars since 1923, to the circuits. Featured on the engine cover of the new C37, the famous good-luck charm has a fascinating history, deeply rooted in the racing world. The first Alfa Romeo car to carry the Quadrifoglio was the “RL” driven by Ugo Sivocci which won the 15th edition of the Targa Florio in 1923. The same good-luck emblem also appeared on Brilli Peri’s “P2” when he triumphed in the first “Motor Racing World Championship” in Monza in 1925, gaining the first of Alfa Romeo’s five World Titles, and it was present again in 1950 and 1951, when Giuseppe “Nino” Farina and Juan Manuel Fangio drove the Alfa Romeo 158 and 159 cars, the famous “Alfettas”, to success in the first two Formula 1 World Championships. Today, the legendary symbol returns to the highest level of motor racing to show the whole world the continuing strength and success of the Alfa Romeo philosophy, a constant search for excellence applied to racing, then transferred in its entirety to the brand’s production cars. The legend continues.

Jörg Zander, Technical Director, explains: “It is great to finally reveal the C37 today. The 2018 challenger is the result of the hard work that everyone in the factory has put in over the last few months. Speaking about the C37, the car philosophy is much different to that of the C36. The aerodynamic concept has changed significantly, and the C37 has several new features in comparison to its predecessor. We are positive that the new concept offers us more opportunities and will help us to make improvements during the course of the season. The 2018 Ferrari engine will also give us a boost in terms of our performance. We hope that we will make progress with the C37 and that we are more competitive compared to 2017.”

The official rollout of the C37 will take place on the occasion of the first winter tests at the Circuit de Catalunya near Barcelona from the 26th of February to the 1st of March 2018.


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Bentley Veneer Hunters: Sustainable, Unique, Exquisite


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Bentley recently added its first new veneer in five years – Liquid Amber – to its collection. This is the luxury British brand’s seventh exclusive veneer, encapsulating its quest for the finest materials and catering to discerning customers in the Middle East and worldwide.

The fact that new veneers are an extremely rare occurrence in Bentley interiors is due to the extraordinary lengths that the brand’s team of expert veneer hunters go to in order to source the finest materials in the world.

Watch the new film documenting the journey the veneer hunters take to bring sustainable, unique and exquisite veneers to Bentley customers at

Liquid Amber: A Stunning Contemporary Veneer

Liquid Amber is sourced from the American Red Gum – or American Sweet Gum tree – which grows along the rich, moist soils of the Mississippi wetlands in the south-eastern states of America.

The tree’s resin is called Liquid Amber – a reference to its perfumed scent. Bentley sources only the highest quality trees, and harvests the veneer just twice a year due to restricted access across the wetlands on which it grows.

The wood undergoes a natural smoking process, which takes several weeks, to give it a deep, rich brown lustre while maintaining the warm, red hue. The Liquid Amber veneer is then transported 4,500 miles back to the team of experts in the Bentley woodshop in Crewe, where it is examined alongside the six other carefully chosen veneers available exclusively to Bentley customers.

In Pursuit of Perfection – Sourcing the Finest Materials

The seven veneers Bentley offers, including eucalyptus and olive ash, are sourced by Bentley’s own veneer hunters, from countries as far apart as Canada and China.

Bentley only ever uses the finest materials, sourced from the very best species, for its cars. For example, it can take a full week to review 20,000 square metres of walnut material for the burr walnut veneer.

Bentley typically rejects between 30 and 70 percent of veneers offered and all materials must have a high-burr density, minimal sapwood and feature no bark growth or structural defects.

Each raw veneer is cut to a precise 0.6 mm layer, and each bundle of raw veneers must pass rigorous Bentley tests for stability in UV light and consistency from tree to tree. This process takes at least 18 months before the veneer is placed into a car.

Beyond Veneer

Another new material that provides an individual statement of luxury is Bentley’s stone veneer. This innovative interior finish makes a luxurious, contemporary feature of a natural product formed over 200 million years.

The slate and quartzite stone is sustainably sourced from hand-selected quarries in Rajasthan and Andhra Pradesh, India – a nation with an ancient and rich culture of stone masonry.

The sections of stone are split from larger pieces and cured using glass fibre and a bespoke resin. Finally, they are shaped and finished by hand by Bentley’s world-renowned Mulliner coachbuilding team at the company’s headquarters in Crewe, England.


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Volvo Cars named as one of the world’s most ethical companies in 2018


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Volvo Cars, the premium car maker, has been recognized by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices, as a 2018 World’s Most Ethical Company®. This is the second consecutive year that Volvo Cars has received this recognition. 135 companies have been listed this year, with Volvo Cars being one of only three in the Automotive category.


“Responsible business is a fundamental part of Volvo Cars´ culture and way of operating, and something we continuously promote internally as well as with our business partners. An ethical approach to business is not only the right thing to do, but also brings financial value and helps attract and retain the best talent. We are proud that we have been recognized as one of the world’s most ethical companies for the second consecutive year.” says Håkan Samuelsson, President and CEO of Volvo Cars.

Maria Hemberg, Senior Vice President Group Legal, General Counsel and Chair of Volvo Cars’ Sustainability Board, commented: “The World’s Most Ethical Company assessment process has helped us drive the continuous improvement of our Compliance & Ethics program. To be named as one of the World’s Most Ethical Companies for the second time is a welcome acknowledgement of our work to date in promoting ethical and responsible practices, both internally and externally.”

Volvo Cars has established a Compliance & Ethics program to support its commitment to responsible business, as well as to prevent and mitigate a wide range of legal and ethical risks. As part of this program, the Code of Conduct and the Code of Conduct for Business Partners, both based on international conventions and standards, set out the principles which employees and business partners are expected to abide to when working for or doing business with Volvo Cars.

Finally, in line with its commitment to fostering an ethical culture, Volvo Cars has developed a broad range of training on ethical business practices for all employees, as well as specific training for managers focusing on behavior and role modelling.


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First Ever UAE Race Car Fitted with Immensa 3D Printed Parts


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The innovative vehicle won a TRD 86 race at Yas Marina Circuit in Abu Dhabi earlier this month

In a UAE first, Immensa Technology Labs — the country’s leading Additive Manufacturing (AM or 3D printing) company — has provided 3D printed parts for a Toyota GT86 race car. The innovative vehicle was driven by Mohammed Abdulghaffar Hussain at Yas Marina Circuit in Abu Dhabi and won the TRD 86 race earlier this month.

Fahmi Al-Shawwa, CEO of Immensa, commented: “In alignment with the ‘Dubai 3D Printing Strategy’ launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, we are proud to be the first 3D printing company in the UAE to apply this new technology to the local automotive industry. We are confident that Additive Manufacturing can enhance traditional manufacturing processes, reduce costs, redefine productivity and fuel innovation across all sectors, and we are delighted to have proven this in partnership with Mohammed.”

In addition to him being an amateur race car driver, Hussain is the Managing Director of Green Coast Enterprises and the CEO of Creek Capital. As a progressive investor and an advocate of advanced technologies, Hussain commented: “My racing team is committed to adopting the latest technologies and working with disruptive companies like Immensa to drive innovation. We are pleased to have set a new benchmark by using 3D printed parts in a racing car for the first time here in the region as far as I am aware. This technology provided us with a great turnaround time for parts that we were not able to source locally and others that were produced to a much higher quality than the original parts. We are confident that this exciting new technology will play an increasingly important role in the future of race car design as well as many other industries in the UAE.”

Immensa was established in 2016 to provide comprehensive solutions whereby 3D Printing can add value. The company is also committed to the research and development of 3D printing techniques, and has established its own proprietary techniques to fabricate and produce objects that would not be physically possible without AM.


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MG ZS crossover comes to the Middle East


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MG Motor has announced that its new MG ZS crossover is now on sale across the Middle East, bringing premium style, without the premium price tag, to customers across the Gulf region. Prices for MG’s new crossover start at around US$12,000 (depending on market) for the entry level 1.5L STD model.

The new MG ZS  is now available in three high value trim levels – 1.5L STD, 1.5L COM and 1.5L LUX – the perfect option for buyers seeking a good-looking, well-equipped, well-built car at a sensible price.

The arrival of MG’s new crossover marks an exciting new era of design for the famous British car brand with the introduction of a totally new design philosophy. Based on ‘Emotional Dynamism’, this more expressive design language showcased by the MG ZS is set to feature across all upcoming models, and emphasises the premium experience and commitment to quality of the ambitious brand.

A distinctive grille, increased MG branding and a delicate front end give the car a refined look that carries through its sweeping corners to the robust rear end. A combination of quality and a premium finish have been at the heart of MG’s design philosophy for the MG ZS, with every surface, material and fitting selected for its visual impact, as well as durability and longevity.

Commitment to design excellence is continued in the interior of the MG ZS, with touches that nod to a dynamic and exclusive space for the driver, while being accessible and user-friendly for any passengers. More than 80 percent of the exposed surfaces are covered with soft materials, and a colour contrast from the dark grey base creates a layered effect.

A trend for ‘bigger’ connectivity means MG’s inkaLink system, with 8” infotainment screen and Apple CarPlay, will become a signature of MG going forward as it looks to target a younger generation. A remote smart application will allow the driver to operate vehicle functions such as remote start and stop, manage air conditioning, vehicle tracking and aftersales appointments. It even reminds owners of the services needed for the car.

The MG ZS provides some of the most generous shoulder, leg and headroom capacities in its segment, ensuring a premium travelling experience for driver and passengers alike. A massive 448 litres of boot capacity plus a split-level boot provide plenty of room for all manner of luggage, while there are numerous compartments throughout the car for additional storage. It offers a classic dual colour leather interior and an optional panoramic sunroof (available soon).

The MG ZS has undergone rigorous testing and received a 5-star rating in the C-NCAP crash tests, offering customers additional peace of mind. All models benefit from a strengthened high duty steel passenger safety cage, ESP, ABS, EBD and a tyre pressure monitoring system (TPMS), while rear cameras and parking sensors are also available.

With a New Generation NSE Major 1.5L engine it can travel 100km on just 5.8 litres, giving it unrivalled fuel efficiency for its class. When it comes to performance, this efficient petrol unit delivers maximum power of 119 hp and 150 Nm of torque. Delivering true driving excellence, the MG ZS offers three power assisted steering modes – Urban, Normal and Dynamic – which are designed to give the driver complete control. It is equipped with a 4-speed automatic gearbox.

Standard features on all models include one-button start, power adjustable wing mirrors, manual air conditioning, a 60/40 rear seat, height-adjustable steering column and a front armrest. Contributing to the new model’s impressive safety credentials, ABS, EBD, ESP and a Tyre Pressure Monitoring System (TPMS) are also standard.

Last year MG’s parent company, SAIC Motor, was listed in the Forbes Fortune 500 list for the 13th consecutive year, ranking #41 overall and 7th amongst all global automakers – the highest ever ranking for SAIC Motor. With global sales revenues of $113.86 billion in 2016 the company is investing heavily in the MG brand.


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