2024 Volkswagen Touareg arrives in the Middle East 

Volkswagen Middle East ushers in the arrival of the upgraded third generation of the Touareg to the region, a vehicle that embodies the perfect mix of sporty allure, elegance, and everyday practicality. Now available in dealerships across the region, the upgraded Touareg sets a benchmark in the premium SUV category, offering an exceptional blend of high-class features and practical design.

From its confident exterior to its luxurious interior, the new Touareg is a testament to Volkswagen’s commitment to design excellence. On the inside, multicolor ambient lighting allows for personalization with 30 different colors, transforming the cabin to match the driver’s mood. With 18-way adjustment, seat ventilation, and massage functions, the Touareg’s Comfort seats are designed to provide unrivaled comfort and support. 

The Innovision Cockpit features a seamless curved glass surface that combines a 12” Digital Cockpit with a 15” Infotainment System. This user-centric console is operated by touch, gesture, or voice control, delivering an unparalleled interactive experience. It is complemented by the premium DYNAUDIO sound system and App-Connect, which seamlessly integrates smartphone functionality for a more connected driving experience. 

On the exterior, the Touareg’s light signature sets a new standard for nighttime driving aesthetics. The luminous light strip above the radiator grille, the brand logo projection upon entry, and the red-illuminated logo at the rear create an unforgettable impression. For agility and comfort, the optional all-wheel steering and air suspension systems adjust to enhance maneuverability and ride quality, adapting to both urban and off-road environments.

Visibility and safety at night leap forward with the Touareg’s HD LED matrix headlights. Each headlight harnesses over 19,000 controllable LEDs to project precise markings onto the road, enhancing the driver’s ability to navigate challenging conditions and improve the functionality of Dynamic Light Assist.

Available for the first time in the region, the 2024 Touareg features Intersection Assist. This cutting-edge technology serves as an extra set of eyes for the driver, utilizing advanced radar sensors to monitor potential hazards at blind junctions and exits. When approaching a challenging intersection, the system provides alerts if another vehicle is detected crossing the vehicle’s path. Intersection Assist is vigilant up to speeds of 30 km/h, ensuring that drivers are warned in time to react. Moreover, in critical situations, the system is designed to initiate emergency braking at speeds of up to 10 km/h, adding a crucial layer of safety.

Matthias Ziegler, Managing Director, Volkswagen Middle East, said: “The 2024 Volkswagen Touareg is more than just a premium SUV; it is a sanctuary of sophistication and a powerhouse of innovation, ready to take on the demands of the modern motorist. Made for visionaries, the new Touareg features intuitive advancements in the Innovision Cockpit and sharper exterior stylings while maintaining its classic identity. This model is a testament to our dedication to delivering practical luxury and seamless connectivity to our customers.”The 2024 Touareg represents a pinnacle in Volkswagen’s SUV lineup, blending elegant design with innovative technology and robust performance. For more information, visit https://www.volkswagen-me.com/en.html or your local dealership. 

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