Rolls-Royce Ghost has proven to be no ordinary power. It has propelled Rolls-Royce Motor Cars to new heights with a less formal, more contemporary and dynamic expression of Rolls-Royce luxury. It has attracted a new generation of clients to Rolls-Royce –the Captains of Industry, entrepreneurs and successful business men and women who are a unique, exclusive group of exceptional achievers who drive success in today’s world. I had the pleasure to drive the car for a few days and it certainly made me feel like Head of State. According to Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars, the Rolls-Royce Ghost is for leaders who know what they want and they go outto achieve it. And then, having accomplished their objectives, they reward themselves with the ultimate symbol of success, a Rolls-Royce Ghost.
The brand has answered clients’ demands for the best in effortless dynamism, modern luxury and industry-leading technology. Clothed in a discreetly updated design that protects the iconic character of a Rolls-Royce, the brand proudly introduces Ghost Series II as an oasis of calm in a frenetic business world.
The Ghost Series II offers the latest technological advances to the growing base of highly successful customers. Since its launch, Ghost has become the ultimate symbol of success for leading entrepreneurs across the globe. Winning critical media and customer acclaim and driving the company to four consecutive historic sales records, Ghost has led a new, younger generation of highly successful men and women to Rolls-Royce ownership; a key pillar in the marque’s highly successful sustainable growth strategy.
In essence, Ghost is a Rolls-Royce that meets its owner’s every need. It is an exquisitely appointed business tool for the business week and an engaging and effortless driving experience for leisure at the weekend. Having driven the car for both reasons, it was a delightfully smooth ride and commanded attention not just on the roads but when parked at hotels and business centres while I attended meetings and press events.
The bold new generation of Rolls-Royce customer seeks a car with a silent assurance – a cosseting, super-premium environment in which to conduct business and augment their leisure time. In Ghost Series II, tradition blends perfectly with this bold, contemporary direction.
An uncompromising approach to materials and craftsmanship remains and traditional visual tenets were re-imagined to express the car’s modernity and dynamism. For example the stately presence of Phantom’s grille made way for a softer, less formal design – its subtle curvature more akin to a jet air-intake than traditional pantheon facia. Flowing ‘yacht lines’ and powerful flanks hint at the car’s inherent dynamism, whilst traditional Rolls-Royce DNA is expressed in the elevated prow, large uninterrupted surfaces, long bonnet and short overhang.
Ghost Series II is the ultimate contemporary combination of luxury, technology and connectivity available to the successful entrepreneur on the move today. It is an oasis of calm in a busy connected world where he or she can do business in peace. It presents the driver and occupants with a comprehensive example of effortless Rolls-Royce connectivity, a network where communication between car, environment and driver helps lower the pulse, ease the journey and delight the occupants.
Key to this is the discreet placement of the car’s technological functions. Accessed through a one-touch call button or the Spirit of Ecstasy Rotary Controller, on-board Wi-Fi facilitates email, file sharing, telephony and video-conferencing. The user is also able to watch televised business news in order to remain ahead of the game. Navigation assistance is by the same one-touch call button for wherever the owner wishes to go, with directions that anticipate and avoid unnecessary delays are offered.Information from the significantly updated Multimedia Interface and Navigation system is displayed beautifully on a new 10.25” high definition screen.
In 2014, the famous Spirit of Ecstasy figurine celebrates her 103rd birthday. More than any other symbol of luxury, the flying lady stands as a genuine icon, one whose beautiful image continues to adorn the grille, but is now also reproduced within Ghost Series II’s cabin depicted below the crystal glass surface of the new rotary controller.
This Spirit of Ecstasy Rotary Controller presents a touch pad with the ability to write characters by finger, as well as the ability to scroll through function menus by turning the chrome dial and pressing down to select its functions.
The Rotary Controller’s touch pad also allows ‘pull and pinch’ features, replicating intuitive smart phone functionality. These help the user pinpoint chosen areas on the screen or help to make them larger. For example, different areas of a map can be found by moving a finger across the touch pad, whilst street resolution can be made larger or smaller by pinching or pulling.
Rolls-Royce employs experts for all aspects of high-end craftsmanship, from hand-painted coach lines to finely tuned audio systems. Finely tuned by expert Rolls-Royce audio engineers and naturally incorporating the finest hardware and latest advances in connectivity, Bespoke Audio is the most exhaustively designed automotive hi-fi system ever developed.
Ensuring perfect acoustic balance and performance was central to the design process of the car. Rolls-Royce’s in-house audio engineers were consulted throughout the design process of the car on the effect proposed changes in the wider design of the car may have on the performance of the system – a practice unparalleled in the automotive world.
Eighteen individually-tuned speakers, with both theatre and studio settings, deliver a pure ‘larger than live’ sensation. Two bass speakers located in the boot complement seven speakers meticulously placed throughout the cabin. Two ‘exciter’ speakers in the roof-lining bring the sound to occupants’ ear level creating a completely unique listening sensation.
iPod and iPad connections allow the importation of music, but also podcast and audio book downloads. Bluetooth audio streaming is an option too, from one of two phones that can be paired with equal functionality.
A number of music searches can be made via the Spirit of Ecstasy Rotary Controller, including a “play more like this” function while online Gracenote® access for CDs with hit selection make navigating music collections an effortless experience. But it is the sound quality itself that places Ghost Series II at the pinnacle of in-car audio.
Interior comfort and style are enhanced with re-designed seats. Electronically adjustable thigh supports for front seat passengers complement a new seat structure, enhancing Ghost’s unchallenged interior comfort levels.
A revised rear seat design ensures absolute comfort for those wishing to conduct business or simply relax. In ‘Lounge seat’ configuration, the seats are gently angled towards each other to create a more intimate setting, allowing passengers to communicate more easily.
The most recent developments in LED lighting technology have also been applied to Ghost Series II. The way this light is managed is significantly enhanced by adaptive technology. Electronically controlled reflectors move in the direction of travel in response to steering-wheel turns to give a greater depth of vision when cornering and a whiter, brighter light ensures effortless and safe driving on dark roads whilst helping reduce driver tiredness.
Ghost Series II’s effortless dynamism is augmented with the addition of Satellite Aided Transmission, a technology that utilises GPS data to allow the car to see beyond what the driver sees, anticipating their next move based on location and driving style.
Ghost presents the perfect blend of driving dynamics and hallmark Rolls-Royce comfort. Ghost Series II customers can specify a Dynamic Driving Package that offers a more involving driving experience with no compromise to ride quality.
#petrolhead #motoring #Automotive #uae #carcrazy #carsovereverything #Fijian #ShereenShabnam #Emirates #UAE #fastcars #AllAboutWheels #DrivingPleasure #cargirl #MyDrive #performance #Islander #supercars #lovecars #luxury-cars #carlover #fastcars #horsepower #speed #engine #style #luxury #ShereenBehindTheWheel #AllAboutWheels #CarSpotting @Shereen_Shabnam