Goodyear, the international manufacturer of premium high performance tires, and FC Bayern Munich, the most successful team in Germany’s Bundesliga, will enter into a platinum sponsoring partnership starting January 1, 2016….interesting collaboration.
The multi-year agreement includes perimeter advertising at all Bundesliga home games and a range of other advertising rights.
Matthias Urban, Consumer Sales and Marketing Director at Goodyear MEA said: “Football being very popular in Middle East and Africa, especially with FC Bayern Munich being the favorite team of many, Goodyear is proud to venture in to this new platinum sponsoring partnership and welcomes on board the most successful team of Germany’s Bundesliga.”
Football stars including Philipp Lahm, Franck Ribéry, Thomas Müller and Manuel Neuer can experience the outstanding quality of Goodyear’s products for themselves – in two ways. Several players’ private cars – and the team’s bus – have already been equipped with Goodyear’s tires.
Goodyear entered into the partnership with its global market in mind. As Darren Wells, President of The Goodyear Tire & Rubber Company’s Europe, Middle East, and Africa business unit, said, “Bayern Munich and Goodyear both have a strong international focus. The games are broadcast across the world, and the team has more than 400 million fans across all continents. Both of us have highly positive reputations that transcend borders. Both brands share a long and successful heritage, a passion for winning, and a commitment to innovation”, he added.
Karl-Heinz Rummenigge, Executive Board Chairman of the football club said, “We are very pleased to team up with Goodyear, a leading international company. Goodyear is a premium tire manufacturer committed to the highest quality, and we are very pleased that they are joining the Bayern Munich family.”