It’s always celebration time at Audi Middle East but this month, they have more reasons to rejoice than one as they walk away with six trophies received at award ceremonies during the first half of 2016.
The first accolade was in Muscat by Automan Magazine, the “Premium Car of the Year 2015” was awarded to the Audi A6 together with “Performance Car of the Year” for the Audi RS 7.
In an imaginative and fun approach to their assessment of the best models in the car industry, Motoring Middle East awarded the Audi S6 and S7 with their “Stealth Fighter” award of the year. The criteria for the Motoring Middle East Car of the Year Awards are based on one simple question – what were the very best, most stand-out and full-of-want cars that the judges drove in 2015?
Shahzad Sheikh of Motoring Middle East and a charismatic presenter on cars commented “Supreme build, comfort, quality and luxury, plus a V8 with 450bhp giving you sportscar-shaming performance – that’s what you get with the Audi S6 and S7 models. And this isn’t just a straightline specialist, show it a twisty road and the quattro grip reassures and delights in equal measure. But more than that, there’s a welcoming solid familiarity to this car, a rightness that somehow resettles an upheaved world of confusion and turmoil, with an inherent integrity that soothes and revives. Plus it’s a relatively unassuming saloon that’ll pick off boy racers at will.”
We certainly agree with him. At the Middle East Car of the Year awards, held in April 2016 at the relaunched 2016 Abu Dhabi Motor Show and Custom Show Emirates, the jury from 12 different publications in the Middle East gave the accolade of “Premium Performance Hatchback” to the Audi RS 3. At the same ceremony, the all-important consumer award, which is judged by online votes from the public, gave the overall Car of the Year to the Audi Q7.
Speaking at the MECOTY ceremony, Enrico Atanasio – Director of Audi Middle East said “ Audi Middle East is honoured to be recognized with not one but two awards for our models here in the Middle East. The Audi RS 3 is the sporty top model of the A3 model series and the most powerful production five-cylinder in RS history, so we are very happy it has won the Premium Performance Hatchback category. The Audi Q7 is a car that has already been internationally recognized by a number of awards in design and safety, as well as performance worldwide, so it is fantastic to see the enthusiasm that customers here have for our best-selling Audi SUV and I would like to thank everyone for voting online to make it the Car of the Year.”