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Volvo in the past has been known to be a brand for the safety conscious drivers but with the R-Design version of the all-new XC90, it now attracts buyers looking for a head-turner that radiates a truly sporty and dynamic look.

The new Volvo XC90 presents a visually striking, premium quality seven-seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency and a superlative interior finish.

The first thing I checked was of course the boot and if there was enough space for my shoe rack. It left me smiling as there was enough space for my shoes, gym bag, a big manual guitar and 4 grocery bags but what really was appealing is the active driving potential and the personal, expressive design.

Visually the car looks superb and the promise of a dynamic ride is confirmed by the driver-centric interior featuring R-Design sports seats with perforated leather. A choice of Drive-E powertrains offering up to 400hp and the completely new chassis ensure an agile driving experience that showed its prowess at roundabouts and the winding drive up towards Fujairah.

Design wise, the R-Design exterior includes a number of distinguishing details, such as grille, front spoiler, silk metal window trim, integrated dual tailpipes, bright roof rails and mirror covers in matte silver. The 20-inch or optional 22-inch R-Design alloy wheels complete the stylish, dynamic look of the SUV.

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The look and feel of the gearshift knob, pedals, floor mats are modern. The driver also gets an exclusive R-Design leather key remote control adding a touch of class and style to the whole offering. The tablet-like touch screen in the centre and a 12.3-inch fully graphical driver display are of course included in the R-Design.

The driver display also features a unique R-Design theme. The heart of the all-new in-car control is virtually button free and represents an entirely new way for drivers to operate their car and access a range of Internet and cloud based products and services.

The new XC90 has certainly made it’s mark in the mid sized luxury SUV segment and the real joy begins when you get behind the wheel to experience the new styling, new powertrains and the updated interior.

 At the time of print, the XC90 R-Design is retailing for AED 274,900 and comes with complimentary 5 years warranty, 3 years/45,000kms service contract and one-year free insurance.