Alfa Romeo brings true Italian automotive style, excitement and passion to The Beach, JBR


From now until February 20, visitors to The Beach – JBR, will have the opportunity to see the very latest Alfa Romeo models – the Giulia and Stelvio – which will be on display directly opposite the Roxy Cinema. And to give them the opportunity to experience these two vehicles first-hand, there’s also the opportunity to book a test drive and see why the automotive world is so excited about them.

Every Alfa Romeo springs from the perfect balance of heritage, speed and beauty, making them the ultimate expression of Italian style in the automotive world. The new Stelvio and Giulia are no exception, combining the legendary Italian sense of proportions with simplicity and care for surface quality – this is the ‘skin’ that Alfa Romeo stylists have modelled with painstaking care on the mechanical parts.

That’s why driving an Alfa Romeo isn’t like driving an ordinary car – every Alfa Romeo puts the driver at the centre and makes him (or her!) experience unique emotions.

So, in addition to seeing them close up and test driving them, and sit inside it, Alfa Romeo has set a special challenge – to creatively describe their feelings when sitting behind the wheel and driving one of these remarkable vehicles as if it were a living thing and post it on a specially created Instagram forum. The most creative story / video post will win a week-long Alfa Romeo test drive plus golf lessons and dinner for two people at Arabian Ranches Golf Club, which is sponsored by Alfa Romeo.

And as another key element of the Alfa Romeo DNA is passion, on February 14, Valentine’s Day, there will be an additional surprise for visitors in the form of a very special competition.

Valentine’s Day is a time when people traditionally demonstrate their feelings of love, affection and friendship – recognising that many people can be shy about expressing their true feelings, Alfa Romeo will challenge them to do just that by posting a video message on their Instagram, either with their loved one or by tagging them, that tells them exactly how they feel about them. There’s another great prize for the winner – a weekend Alfa Romeo test drive plus dinner for two at the creatively cool, elegant and modern Weslodge Saloon.

The modern-daystandard-bearers of the new Alfa Romeo generation, the award-winning Giulia and Stelvio, both bear the legendary Quadrifoglio badge, which certifies their stupendous qualities in terms of class-topping performance, handling and weight/power ratio, specific external and internal features, exclusive powerplants and a genuine Alfa Romeo sound.

Equipped with powerful, all-aluminium 510hp six-cylinder 2.9-litre bi-turbo petrol engines, they see a new page being written for the brand that never ceases to surprise with models that combine the past, present and future and are the most brilliant examples of Alfa Romeo’s design, style and technical excellence.

The Giulia Quadrifoglio combines extraordinary engine performance and the extensive use of ultralight materials, like carbon fibre, aluminium, aluminium composite and plastic, to obtain the best weight-to-power ratio (lower than 3), enabling it to achieve a dry weight of just 1,524 kg. It delivers truly exhilarating performance levels – a top speed of 307 km/h, acceleration from 0 to 100 km/h in just 3.9 seconds and peak torque of 600 Nm.

Stelvio, the first ever SUV in Alfa Romeo’s 108-year history, and the first SUV to also be a Quadrifoglio, epitomises Alfa Romeo’s la meccanica delle emozioni(the mechanics of emotion) spirit, delivering race-inspired performance, real-world driving confidence, state-of-the-art technologies, seductive Italian style and an exhilarating driving experience to the premium mid-size SUV segment.

It is uniquely engineered to challenge two-door sports cars on the track, without sacrificing any of the characteristics you would expect from a premium SUV, resulting in the perfect mix of high performance, capability and Italian design.

The Alfa Romeo range available in the Middle East comprises the Giulietta, Giulia, Stelvio, 4C and 4C Spider – the line-up includes high performance Quadrifoglio versions of the Giulia and Stelvio. In addition to the Stelvio Quadrifoglio and Giulia Quadrifoglio models, there are also versions with all-aluminium, 200hp 2.0-litre and 280hp 2.0-litre direct-injection turbo engines.


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