Hyundai rolls out all-new Elantra model in Middle East and Africa market

Hyundai Motor Company has launched its all-new Elantra today with the latest model now on sale in countries across the Middle East and Africa (MEA) market.

Unveiled during a live virtual ceremony, the seventh-generation of the Elantra has undergone significant changes, delivering the most progressive in-vehicle experience in its class. 

Longer, wider and more aggressive than the sixth-generation model, the 2021 Elantra boasts a wide range of advanced technologies and features. It marks another step forward for the Elantra brand, which first hit the roads 30 years ago in 1990.

Bringing the Elantra to life is the premium finishing to both the exterior and interior, reflected through Hyundai’s ‘Sensuous Sportiness’ design identity. The Elantra is also equipped with an elaboratively designed chassis allowing the driver to experience the sporty feel of the design. 

With these new improvements, the Elantra becomes the most compact sedan that the next generation wants to drive, providing better mobility experience than before. 

The Elantra stands out on the roads with its bold style. At the front, the combination of a wide cascade grille, connected to the headlamps and a bold bumper provides a more robust front look.

The parametric-pattern cascade grille across the front mask creates a futuristic look while the sharp edge shaped bumper bottom moulding and air curtain intakes are also core features.

The side of the Elantra is accentuated with its rich volume and sensual lines. The new model boasts of core features including a longer hood, elegant roofline, and side character-line with sharp edges which showcases a sporty look. 

In addition, the elaboratively trimmed parametric jewel surfaces bring out a three-dimensional style while the two outside wing mirrors match with the sharp design elements of the vehicle. 

The sporty effect is also reflected more prominently on the alloy wheel designs, which come in either 15inch steel or 15, 16 and 17inch alloy wheels. 

Just like the front and side, the Elantra has been enhanced at the rear with the horizontal line-based rear design showcasing a stable stance and futuristic technology.

As well as parametric detail finishing to the LED rear combination lamps, the black deck garnish at the bottom of the glass creates a coupe-like style while the three-dimensional bumper garnish enhances its presence on the road. Completing the finished look is the sleek-edge finishing of the trunk lid, providing maximum sophistication and sensual appeal. 

The quality of the exterior is replicated inside with the increase in size, providing more space, comfort and practicality for passengers. 

The driver can get the feel of a sports car thanks to the low and wide driver-supporting wrap-around structure. At the same time, the 10.25inch Cluster and AVN integrated display through a single-cover glass provides crystal-clear images.

Customers can select between a full TFT-LCD Cluster in the same size which displays all essential information on a digital colour screen or the conventional 4.2inch LCD cluster. 

The TGS lever has been optimised in shape and height for increased efficiency of switching gears, providing a smoother driving experience.

Drivers and passengers can benefit from remarkable journeys on the roads with the Elantra coming in a choice of two powerful and efficient gasoline engines, connected with 6-speed Manual Transmission and Automatic Transmission. 

The Nu 2.0 MPI has a maximum power of 159ps/6,200rpm and a maximum torque of 19.5kg.m/4,500rpm is an improved fuel-efficient engine. The Gamma 1.6 MPI (127.5ps/6,300rpm and 15. 77kg.m/4,850rpm) is also available, offering a smoother performance. 

With Hyundai continuing to focus on safety innovation, the Elantra is equipped with a wide range of features that aim to protect passengers.

Occupant protection is enhanced by Elantra’s very rigid structure that absorbs sound and vibration. The six standard airbags: front, front side and side curtain and the soft and comfortable braking system also provide additional safety.

Drivers and passengers can also take advantage of new technology safety features including a Rear Occupant Alert (ROA) that detects and reminds the driver to check the rear seat doors. It is also equipped with a wireless smartphone charger, helping prevent overheating and offering faster charging.

The Elantra boasts an impressive state-of-the-art infotainment system including a multi-Bluetooth connection, an integrated voice recognition system and the 10.25inch colour LCD with smart navigation. 

The 3.8inch mono TFT-LCD audio display and the 8-inch display audio is also available, while the Bose premium sound system offers rich and exceptional sound quality through its eight high-performance speakers. 

Bang Sun Jeong, Vice President, Head of the Middle East & Africa Operation at Hyundai, said: “We are extremely delighted to introduce the all-new Elantra in the Middle East and Africa market today.

“In the last three decades, the Elantra has continued to evolve over its generations with each of the six editions representing a significant step forward in design, style and technology. The seventh generation of the Elantra is no different and one that raises the bar in its segment.

“From top to bottom, the Elantra has been redesigned, making it more stylish and sophisticated than before. We look forward to customers experiencing these unparalleled driving experiences across the Middle East and Africa region in what is one of Hyundai’s most loved models.”

Customers can choose from nine colour exterior choices – Phantom Black, Polar White, Fluid Metal, Electric Shadow, Fiery Red, Lava Orange, Intense Blue, Cyber Grey and Amazon Grey.  

The car interior comes in black and medium grey colours while the seats come available in either black, grey, light grey and beige. In addition, Woven, Tricot and Leather are the three textures that can be selected.

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