Infiniti’s global entry into the fast-growing premium compact segment is with the Q30, targeting a new generation of premium customers with the brand’s vision to deliver head-turning design using innovative materials with immaculate craftsmanship in the premium compact segment.
It is difficult to categorise the Q30 – The shape is such that it is neither a coupe, not is it a hatch or a crossover. It is more a fusion of all three different body styles, designed for younger customers seeking an alternative to traditional premium compact vehicles.
Infiniti has merged the dynamic design and sportiness of a coupe with the space you find in a hatch and the higher stance of a crossover make it different from other cars.
The most common comment I heard while I had the car for a few days was about the uniqueness of the exterior from the back and that made at least three people over 4 days check the car out.
The Q30 certainly challenges convention with its unique shape. The car stays true to the signature design cues from the original concept and exemplifies Infiniti’s design-led, human-centric approach to product development.
The Q30 visually makes a statement and asymmetric cabin design is an added attraction. But what I like is that the driving experience offers exceptional ride and handling. It feels comfortable yet ‘ready to go anywhere’ thanks to the versatile dimensions, confident dynamics and intuitive technologies.
For buyers looking for a car in this segment, two bespoke versions of the Q30 is available – ‘Premium’ and ‘Sport’. Each has its own personality, with design, dimensions and driving performance that offers compact buyers a choice that is specific to their personal needs and preferences.