Mercedes is back in the good books of diva…after their big foray into 6×6 (I really think they should stay out of this segment and stick to their awesome luxury cars), I got news via Bassam that with the new A 250 Sport, Mercedes-Benz has entered an entirely new segment in the Middle East in the luxury compact segment.
I was cynical at first (especially after getting over the 6×6 news)…. it’s just not very ‘Mercedes’ but then I was converted when I saw the images – it certainly looks like a powerful, sporty and luxuriously designed hot hatch that will excite and enthrall the region’s aspirational go-getters of the next-cool-things.
I can only comment on the tech specs and the looks for now because I have not driven the car so my opinion on this is purely from a perspective of someone who loves cars and can comment on the looks and power based on previous experience. It is apparently a powerful four-cylinder, two-litre turbocharged engine that produces a roaring 211 hp and 350 Nm of torque, thundering a market that demands success to 100km/h in just 6.6 seconds….cool aye!
Like most Mercs, it comes with GCC standard specifications and is fully loaded compared to the international market, including a very sporty interior design with red stitching, designo red seat belts, red framed SLS AMG style air vents, comfortable sport seats, aggressive exterior look with diamond grille, red brake callipers, 18” five spoke AMG light-alloy wheels in high sheen black finish and headlamps with red marker rings.
For safety, the standard specification includes, amongst other things, the radar-based COLLISION PREVENTION ASSIST system. Smiles will broaden when learning that ownership of a car sporting the unmistakable status of the sparkling three-pointed star starts at just USD$37,000 GCC wide. GCC options in addition to the standard specification include Xenon Lights, Active Parking Assist, and a Light Sight Package (Interior Ambient Lighting).
Launched with the tagline ‘Drive yourself’, the arrival of the A 250 Sport to the region aims to turn the luxury small car segment on its head and marks a new direction for Mercedes-Benz in the region.
In summary…the car has good looks, performance, prestige and attitude, at a price point that makes attainability of the brand a reality for those that may consider owning a Mercedes-Benz as ‘something they want but sometime in the future’.